Lion’s Peak Financial Group is an independent financial security company based in Vancouver, B.C. The firm provides a full spectrum of customizable insurance products to families, working professionals, self-employed and independent business owners in B.C., Alberta and Ontario. The firm was founded by owner Christopher Lubell in 2017.
When Lion’s Peak launched, they had the expertise and knowledge to carry the business forward and serve their customers—but they didn’t have a brand. Christopher Lubell approached blueberrycloud to create a brand identity that would serve as the foundation on which his business could grow. It was important to Chris that the site maintain a West Coast feel while representing his experience and the important nature of his company’s work.
Our aim was to create a contemporary brand that side-stepped the more traditional design elements of the industry while showcasing the knowledge and expertise Chris and his team brought to the table. Through consultation and discussion with the Lion’s Peak team, blueberrycloud developed a package of collateral to support the firm’s offline marketing and sales efforts. The package included a brand mark (logo), web design, all web copy, and business and marketing collateral, including brochures, business cards and social media graphics.
— Christopher Lubell, President
Lions Peak Financial Group
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