Lions Peak Financial Group

Building the brand,
from foot to peak.

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The Client

Lion’s Peak Financial Group is an independent financial security company based in Vancouver, B.C. The firm provides a full spectrum of customizable insurance products to families, working professionals, self-employed and independent business owners in B.C., Alberta and Ontario. The firm was founded by owner Christopher Lubell in 2017.

The Ask

When Lion’s Peak launched, they had the expertise and knowledge to carry the business forward and serve their customers—but they didn’t have a brand. Christopher Lubell approached blueberrycloud to create a brand identity that would serve as the foundation on which his business could grow. It was important to Chris that the site maintain a West Coast feel while representing his experience and the important nature of his company’s work.

Our Solution

Our aim was to create a contemporary brand that side-stepped the more traditional design elements of the industry while showcasing the knowledge and expertise Chris and his team brought to the table. Through consultation and discussion with the Lion’s Peak team, blueberrycloud developed a package of collateral to support the firm’s offline marketing and sales efforts. The package included a brand mark (logo), web design, all web copy, and business and marketing collateral, including brochures, business cards and social media graphics.

The Outcome

blueberrycloud web design Lions Peak Financial Group microsite project Vancouver
blueberrycloud web design Lions Peak Financial Group microsite project Vancouver
blueberrycloud web design Lions Peak Financial Group microsite project Vancouver
blueberrycloud web design Lions Peak Financial Group microsite project Vancouver
blueberrycloud web design Lions Peak Financial Group microsite project Vancouver
Launch Website

“When I left my position in corporate business development and sales to start an insurance brokerage, I contacted Maz to create a brand and website. I didn’t know what I was getting myself into, but I trusted Maz and we got to work. I have never designed and created my own website—all I knew is that it had to be really good. Working with Maz and his team was an amazing experience. They spent the time getting to know me and what I was looking for. They took my ideas and concepts and married them with my personality and aesthetic tastes to create a very special brand identity. The Lion’s Peak website not only looks and functions superbly, it also really fits my company and personality. My business is taking off from the foundation we created together, and I couldn’t be happier with the results. Thank you, Maz and blueberrycloud!”

Christopher Lubell, President
Lions Peak Financial Group

Last Updated: March 20, 2018

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