Rogers Foods

Winning the game,
oat by wholesome oat.

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The Client

Rogers Foods has been proudly milling quality flour and cereal products from Canadian grain for over 60 years. Exporting internationally, Rogers Foods employs nearly 100 staff and generates revenues in excess of $50 million each year.

The Ask

Rogers Foods wanted to achieve a higher market share for its products among Ontario consumers. Their vision was to enhance their reputation as a local producer and supplier of natural, whole grain flour and cereal products produced without the use of food additives. They created a targeted marketing campaign together with an Ontario-based food consultancy to raise brand awareness and boost product sales. Rogers Foods then turned to blueberrycloud to create a customized website that would serve as a home for the company and a destination for the campaign.

Our Solution

Our goal was to transform the existing website from a conservative, B2B portal to an engaging, consumer-focused website that excited and educated customers with relevant content. We worked closely with the in-house and consulting teams to create a vibrant site that highlighted the company’s commitment to excellence and the value it brings to customers. The platform showcases not only the full range of Rogers Foods’ products but recipes that produce exceptional baking results too, ensuring a consistent flow of new and return customers.

The Outcome

blueberrycloud web design Rogers Foods microsite project Vancouver
blueberrycloud web design Rogers Foods microsite project Vancouver
blueberrycloud web design Rogers Foods microsite project Vancouver
Launch Website

“What stood out for us when working with blueberrycloud was their quick grasp of our customer and their need for user-friendly interaction. They implicitly understood the end-result required by our customer and delivered a beautiful website in a timely manner, and on-budget too! The team was easy to work with, asked all the right questions, was quick to pivot, responded promptly to our queries and concerns, and created well-defined goals and objectives for the project. Their approach and skillful project management was a pleasure, and we really enjoyed working with them.”

Brad Duggan, Director of Sales
Rogers Foods

Last Updated: March 20, 2018

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